Consumer: Gaming & Lodging - 2008

In the top spot for a third consecutive year is Joseph Greff, who, according to one money manager, “has conviction and communicates it clearly.”

Joseph Greff

Joseph Greff

Joseph Greff

Joseph Greff JPMorgan

SECOND TEAM

Celeste Mellet Brown Morgan Stanley

THIRD TEAM

Steven Kent Goldman Sachs

RUNNERS-UP

Robin Farley UBS ; William Lerner Deutsche

In the top spot for a third consecutive year is Joseph Greff, who, according to one money manager, “has conviction and communicates it clearly.” Greff, 38, joined JPMorgan Securities in June, when it absorbed Bear, Stearns & Co., and among his first calls was a recommendation to sell Las Vegas Sands Corp., at $50.19, on concerns about earnings at the Nevada-based casino operator’s holdings in the U.S. and China. The stock had plunged 24.9 percent, to $37.71, from the downgrade through mid-September. During the same period the sector gained 6.0 percent. Also in June, Greff downgraded MGM Mirage to neutral, at $38.90, following a disappointing second-quarter earnings report. By mid-September shares of the Las Vegas–based resort operator had fallen to $31.72. “His downgrade hit that stock right at the top,” marvels one investor. Celeste Mellet Brown of Morgan Stanley leaps from runner-up to second place. Clients hail her as much for her deep understanding of fundamentals as for the speed of her calls. Brown downgraded Scientific Games Corp., a New York–based lottery ticket manufacturer, to underweight in January, at $28.15, citing increased competition. Two weeks later, after the stock had fallen 26.8 percent, to $20.61, she upgraded it to equal weight, on valuation. In mid-September the share price was back up to $26.72. “She’s been all over that stock,” cheers one backer. Repeating at No. 3 is Steven Kent, who “really explains the gaming industry,” says one buy-side fan. In January the Goldman, Sachs & Co. analyst reiterated his sell rating on Shuffle Master, on declining demand. Shares of the Las Vegas–based gaming equipment manufacturer had plunged 52.3 percent by mid-September.

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