Greycroft Partners, a venture capital firm focused on internet and media investments in New York and Los Angeles, has appointed three senior executives, Bloomberg reports. Paul Bricault, a former executive vice president of the William Morris Agency, has joined as a venture partner in Los Angeles. Kirill Sheynkman, CEO of three enterprise software start-ups on the West Coast including Elastra, is joining Greycroft as a venture partner in New York. Alan Gould, who established IAG, will be an executive in residence at Greycroft’s New York office.
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