TD Waterhouse, a U.K. retail stockbroker, is seeking to provide a direct market access (DMA) service for trading U.K. equities, Financial Times reports. The service will let individuals place their own orders on the stock exchange. The facility will be aimed at active traders. Through the DMA service, traders get better pricing as they can place orders inside quoted spreads along with order transparency. The company will initially provide investors direct access to the London Stock Exchange’s main market, though its plans are at an early stage and the service would not launch this year.
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