NewBrandAnalytics, provider of business intelligence from social media customer feedback, has raised $26 million through a series B round of venture capital funding. The round, led by New Enterprise Associates, also included Steve Case’s Revolution Ventures, Jeff Webber’s The Entrepreneur’s Fund, Starwood Hotels & Resorts Worldwide founder Barry Sternlicht, Quest Hospitality Ventures, Neil Shah and Ted Leonsis.
The company will use the funding to boost customer acquisition and build a scalable sales model. NewBrandAnalytics offers a monitoring and analysis product that mines customer reviews from social sites such as Yelp, Facebook, Twitter and Trip Advisor.
Click here for the release from NewBrandAnalytics.