Greylock Partners has invested in Coupons.com Inc., a leader in digital coupons, including online printable, social, mobile and loyalty card promotions. The investment will allow Coupons.com to tap into Greylock’s expertise as it continues to produce market-transforming couponing solutions, including its mobile- and social-based products and services.
Coupons.com recently raised $200 million from institutional investors. It is expanding the couponing market by lowering the barriers to entry for companies to offer coupons, enabling smaller manufacturers to utilize coupons to engage with consumers.
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