Watching People Play Video Games Is an Asset Class Now

A new asset manager has raised more than $100 million just for esports investing.

An Overwatch eSports event in Tokyo, Japan. (Akio Kon/Bloomberg)

An Overwatch eSports event in Tokyo, Japan.

(Akio Kon/Bloomberg)

Artist Capital Management, a growth-oriented asset management firm founded last year, has closed a fund focused on providing institutional investors with access to professional and competitive online gaming, or esports. The fund, Artist Capital’s first, aims to capitalize on the hot sector, which has become investable only in recent years.

Artist

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